Iaroslav TyvoniakProduct DesignerKyiv

Let’s make complex
products feel simple.

Hey, I’m Slava — a Senior Product Designer with 10 years in design, 8 in B2B SaaS. I design multi-role workflows, data-rich interfaces, and the systems behind them, bringing clarity, craft, and a creative spark to complex products.

Explore selected work
10

years in design
8 focused on B2B SaaS

Experience

The path so far, across different domains.

2026

GTO LAB

Senior Product Designer
Poker education

Shipped a responsive practice redesign and established design-system foundations.

2025

Zutobi

Senior Product Designer
Driving school SaaS

Led design-system creation and redesigned the calendar and school-management workflows.

2023

BW Events Tech

Senior Product Designer
Enterprise events

Led ShowUp’s product design, from an early MVP to launched event workflows.

2018

signNow · airSlate

Junior → Senior Product Designer
E-sign and digital documents

Initiated the first design system and led a gradual core-screen redesign.

2016

Hexagon Agency

UI/UX Designer, Art Direction
Digital experiences

Hands-on UI/UX, art direction, and coordination of three designers.

Selected work

The problems, the decisions, and my part in them.

My role 1 case study
My responsibility Led product design across admin, kiosk & mobileResult Admin, kiosk & mobile check-in launched
ShowUp event dashboard with attendee and check-in activity
BW EVENTS TECH · 2023–2024
Event operationsB2B SaaS

ShowUp. From MVP to event operations.

Product redesign and a first design system, with a closer look at the desktop and mobile giveaway workflow.

My role 2 case studies
My responsibility Initiated the system; led core-screen designResult Launched; key conversions maintained
Redesigned signNow Folder App showing documents, recipients, statuses and actions
BUILT TO WORK TOGETHEROriginal signNow design system controls
SIGNNOW · 2018–2022
Legacy productRedesignDesign systemsA/B rollout

A first design system. A redesigned document manager. A new onboarding flow.

A live e-signature product needed a shared design foundation without disrupting familiar workflows.

Case study in progressComing soon

My responsibility Calendar design; led design-system creationResult Calendar design completed; system handed over
Zutobi redesigned weekly calendar with lesson cards and instructor, zone and status filters
ZUTOBI · 2025
Multi-role workflowsB2B SaaS

A clearer schedule. A connected system.

Lesson details were hard to scan, and creating events hid the schedule.

A little about me

I take on complex problems.
Make life easier. Help businesses grow.

I take ownership from the first question to the final detail, turning complex workflows into clear, useful experiences that support the business.

I build scalable design systems, prototype and iterate in Figma, and work closely with developers through delivery. I also use AI tools connected through MCP to explore ideas and prototypes quickly.

Skills

  • Product thinking
  • Multi-role workflows
  • Figma prototyping
  • Design systems
  • Information architecture
  • Interface design
  • Wireframing
  • Iterative design
  • Data-rich interfaces
  • Engineering collaboration
  • Design reviews
  • Scalable product vision
  • AI & MCP exploration
  • Creative exploration

My daily toolkit.

  • Figma
  • Claude
  • ChatGPT
  • Codex
  • Framer
  • Nano Banana
  • Spotify
  • IllustratorOld school
  • PhotoshopOld school
  • SketchRest in pixels
  • InVisionRest in pixels
  • ZeplinRest in pixels

How this portfolio was made.

Sketched in Figma. Built with Codex.

Sketched in Figma
Built with Codex

No music — no life.

On repeat.

Pick a mood. Press play.

Workin'

Strollin'

Subwayin’

Trainin'

Mixed to keep you moving.

Chillin'

LOOKING FOR A PRODUCT DESIGNER?

Good work starts
with a hello.

Let’s talk.
LinkedIn Iaroslav Tyvoniak (opens in a new tab)Download CVEnglish · PDF

Experience, in detail.

What I owned, how I worked, and what reached delivery.

Mar–Sep 2026

GTO LAB

Poker training platform · Senior Product Designer

  • Redesigned the practice screen and core pages with responsive desktop layouts, collapsible navigation and analysis, and more compact typography.
  • Established typography, colors, and tokens used in design and development. The full design system was not completed.
  • Used Claude with Figma via MCP for token work and early sketches; refined designs after engineering discussions.

Outcome / status Practice redesign launched. Positive qualitative feedback from coaches and learners was relayed through the manager.

Jan–Dec 2025

Zutobi

Driving-school management SaaS · Senior Product Designer

  • Led design-system creation: set direction, delegated component work, and coordinated reviews with a design manager and product designer.
  • Designed the calendar, student profiles and lists, group management, and a driving-school website builder.
  • Completed the calendar through stakeholder and team iterations; handed the design system over to the remaining designers.

Outcome / status Design work completed. I left before the calendar entered development; its later release is unknown.

Apr 2023–Nov 2024

BW Events Tech · ShowUp

Event operations · Senior Product Designer

  • Led product design across desktop administration, attendee management, kiosks, and mobile check-in, aligning decisions with product and engineering.
  • Created the first design system using the team’s existing React component library as a technical reference for Figma patterns.
  • Designed desktop management and mobile scanning for event giveaways, including assignment conflicts, retries, and manual entry.

Outcome / status Admin and check-in launched. The giveaway feature was built and used at an event; total delivery with engineering took up to one month.

Mar 2018–Dec 2022

signNow · airSlate

E-sign and digital documents · Junior → Senior Product Designer

  • Started as the sole product designer, improving a live legacy product from screenshots before source design files existed.
  • Initiated the first design system and led core-screen design. Prioritized work with a business analyst using product analytics and business needs.
  • Created the first redesign in Sketch with Zeplin handoff, then helped migrate the redesigned system and product work to Figma.
  • Conducted customer interviews supported by product walkthroughs, designed accessibility states with WCAG guidance, and onboarded the second product designer.

Outcome / status The system and core redesign launched through a gradual, approximately year-long rollout with A/B tests. Key conversions were maintained.

Aug 2016–Feb 2018

Hexagon Agency

Digital experiences · UI/UX Designer, Art Direction

  • Coordinated three designers through daily planning, task allocation, design direction, and reviews; worked directly with clients.
  • Designed websites, e-commerce, and product interfaces, including a casino’s public website, account area, and game catalog.

Outcome / status Responsibilities expanded from hands-on design into art direction and team coordination.